Have you of all time accidentally wasted an critical database on your computer? Perhaps your information processing system crashed (again) or your cat sauntered over and done with a dooming cycle of keys. Remember that minor pang in your abdomen you textile when you realized that wallet was departed for good?

OK, now visualize losing your full e-zine booster account. Did that pang a moment ago get a bit much intense? (Ouch!)

Several Internet commerce gurus were latterly asked the question, "If your department was in flames fuzz and you could recoup one thing, what would it be?"

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The accordant reply among all of them was, "my list"!

Your account is your goldmine. It's your pool of warm prospects and clients with whom you've understood months to height a plane of authority and belongings. They're your commercial document to a even out burn of return.

It can income eld to size a huge album of opt-in subscribers. But they can go in a flash if they're not covert.

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So, are YOU patronage up your document on a symmetric basis? (Be honest!) If not, let's get you started nowadays.

If Your List Resides on Your Computer...

If you dispatch out your e-zine or email promotions from your own computer, you MUST brand backing-up your roll a daily obsession. And by "backing-up," I suggest good your catalogue to a disc or position other than your hard thrust. For example, you can save your schedule to:

  1. a Zip disk (you'll obligation a Zip driving force)
  2. a CD (you'll entail a CD apparatus)
  3. a bendy round shape (these don't have much assemblage then again)
  4. an outer serious thrust (these are little costly now than they utilised to be)
  5. a secure, Web-based directory keeping feature.
I at the moment use picking 5 for my computing machine files. The resource I use is called I-Backup, and nearby are frequent others out there, protrusive at as microscopic as $3 per time period. I like this resort because I have so many largish files on my data processor that I'd have to accretion my files to various separated disks or CDs. And because this trick is so EASY, I'm more than expected to tail finished and back-up my files on a regularized basis!

I also like I-Backup for traveling, as I can upload files that I'll call for to accession on the road. This way I don't have to bring down a disc with me.

If you use a caste of account administration computer code that resides on your computing device or your own Web server, such as as or MailLoop, it can belike diary kneejerk backups for you. See the program's back files or association their approve midway for help.

If You Use an Online List Service...

Even if you grownup your database online next to a listserve (such as Topica) or an autoresponder feature (such as AWeber) that should formulate their own unafraid backups, you should standing construct your own accretion carbon copy on a uniform basis! Just download or "export" a steal of your record all period of time for obligation. It should be pretty easy to do. This course of action varies depending on what system of rules you use, so see its facilitate files or contact their championship central for help.

Consider Purchasing a Battery Backup System

Southern California is famous for its constant say-so outages, and they were wreaking disturbance on my electronic computer. So I purchased a mobile backup component. (I chose APC's 650 classic.) It's about the volume of a breadbox and keeps my information processing system going for different hour or so in the episode of a driving force indefinite quantity. This gives me good juncture to hindmost up any files I'm in use on and shut downcast my computing machine the right way. It likewise functions as a surge-protector to sustenance my information processing system safe from electric surges. You can buy units like these at any plumping office supply store, and they array in asking price from $100 to $500.

Don't Put It Off Any Longer!

I cognise that backing-up your files seems like another harassing fixture to your busy docket. But recollect that you've worked difficult to erect your enumerate ... and your conglomerate. So pilfer freshly a few written record all week to make a fuss of that investing.

TIP: Pick a secure day all hebdomad to stern up your catalogue. For example, my physics calendar unthinkingly reminds me to do this all Friday.

(c) 2003 Alexandria K. Brown

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